Nintendo ® Creates a Blue Ocean and Wii Win

In a Forbes.com interview last year, Perrin Kaplan, vice president of marketing and corporate affairs for Nintendo of America told us about the influence of Blue Ocean Strategy in the development of Nintendo's new games console. After a well mediatised launch during the holiday season, its time look at the results.

Recently, Laurent Fischer, Marketing Director for Nintendo Europe commented:
"We have enjoyed one of the most successful Christmas holidays ever, with both Nintendo DS and Wii selling at staggering rates. The success of our products this Christmas clearly shows that Nintendo's drive to make gaming accessible to everyone has attracted people of all ages and abilities to the industry. We are facing such high demand for both platforms that unfortunately we are facing stock shortages, however we are doing everything possible to combat this by attempting to deliver both consoles and games to retailers on a daily basis."Last week, Nintendo increased its projected worldwide financial performance for the year ending on March 31 to be the best in company history.

go to Perrin Kaplan's Forbes.com interview

go to www.wii.com